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Dù bạn là dân Marketing, Sale hay bất kỳ ngành kinh tế nào, hãy đừng bỏ qua bài test này. Vì nó giúp bạn kiểm tra khả năng tiếng Anh chuyên ngành và việc bạn có cập nhật kiến thức Marketing mới nhất hiện nay. Và năng lực Marketing là năng lực quan trọng tạo nên lợi thế cạnh tranh của bất kỳ doanh nghiệp nào.

What are the three stages of the buyer’s Journey?

  • a. Awareness, consideration, decision
  • b. Research, consideration, decision
  • c. Awareness, conversion, decision
  • d. Awareness, consideration, deliberation
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What are the four stages of the Inbound Methodology?

  • a. Attract, convert, close, and delight.
  • b. Reach, engage, convince, sell
  • c. Awareness, convert, convince, delight
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What is the nickname of a bot that search engines use to crawl the web?

  • a. Spider
  • b. Monkey
  • c. Penguin
  • d. Panda
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True or false? Search engines can read both text and images?

  • a. True
  • b. False
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What should you begin your keyword research with?

  • a. Understanding what your buyer personas are searching for.
  • b. Looking up the difficulty and competition around your keywords.
  • c. Turing short keywords into long-tail keywords
  • d. Building relationships with industry through leaders
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True or false? When converting visitors into leads, you should only utilize consideration stage content.

  • a. True
  • b. False
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True or false? Focus on the design of a piece of content first, worry about the informational part second.

  • a. True
  • b. False
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Fill in the blank: It’s not until the ________ stage of the buyer’s journey when your product should be mentioned?

  • a. Awareness
  • b. Consideration
  • c. Decision
  • d. None of the above
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True or false? Search engines count all links as equally important when crawling and ranking your page.

  • a. True - it’s the quantity of links that counts. The more links, the higher you’ll rank.
  • b. False - it’s the quality of links that counts. The more authoritative the links, the higher you’ll rank.
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Which is easier to rank for – the short keyword “teamwork” or the long-tail keyword “promote teamwork between employees”?

  • a. “Teamwork” - short keywords are more broad, so more people are searching for them and there’s less competition
  • b. “Promote teamwork between employees” - long-tail keywords are more targeted, so fewer people are searching for them and there’s less competition
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Fill in the blank: Promoting your content offers on your blog can help you ____________.

  • a. Gain social shares
  • b. Promote your blog posts
  • c. Generate new leads
  • d. Increase traffic to your blog
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What is the long-tail keyword in the title “An Easy Guide to Training Your Cat”?

 

  • a. Cat Training
  • b. Guide to Training
  • c. Cat Training Guide
  • d. Easy Cat Training Guide
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What is whitespace?

  • a. The empty space on the page
  • b. The white space on the page
  • c. The space on the page with text on it
  • d. The space on the page with images on it
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True or False?: You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page?

  • a. True
  • b. False
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How is social media used in the attract phase of the Inbound Methodology?

 

  • a. To publish content that will increase your exposure.
  • b. To promote content that will convert leads.
  • c. To analyze the success of previous social media content.
  • d. Social media is not used in the attract phase.
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